Opportunity
Almost 30 years ago, a facility in Hamburg-Hausbruch was built for the microchip manufacturer Philips. The Philips subsidiary NXP later used the buildings briefly and vacated in the summer of 2010. In 2011, Prologis, which already owned two other logistics facilities at the location, bought the former Philips site to develop a new speculative facility.
Challenge
When the opportunity to expand Prologis’ logistics park in Hamburg-Hausbruch arose, Prologis moved ahead with speculative development on a former industrial site. The location offered many advantages to future customers. The old building had to be demolished and the area upgraded to build the new facility. With the revitalization, Prologis created much-needed industrial space to meet strong demand in the Hamburg market.
Solution
Prologis developed a logistics facility covering around 29,800 square meters. After completion, Prologis signed a lease agreement with a logistics service provider that uses the facility as a pan-European distribution center for a gaming industry customer. With only a few changes, Prologis met the customer’s precise requirements.
Today, Prologis Park Hamburg-Hausbruch consists of 181,000 square meters of distribution space. The region has transport links to Hamburg city center and the Altenwerder Container Terminal at the Port of Hamburg. The location also has direct connections to the A7, the north-south axis that links the region to the A1 and offers quick access to the Rhine-Ruhr metropolitan region.
Lesson
Local knowledge and professional know-how enabled Prologis to identify a perfect opportunity for a new logistics facility in Hamburg-Hausbruch. Good connections and proximity to end consumers are important for successful business and a high leasing rate.